Participation and the power of crowds

This lecture was presented to us in a new way, using Prezi software, and it was about participation and the power of the crowds. ‘Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a crowd), through an open call. Jeff Howe, one of first authors to employ the term, established that the concept of crowdsourcing depends essentially on the fact that because it is an open call to an undefined group of people, it gathers those who are most fit to perform tasks, solve complex problems and contribute with the most relevant and fresh ideas. For example, the public may be invited to develop a new technology, carry out a design task (also known as community-based design[1] and distributed participatory design), refine or carry out the steps of an algorithm (see human-based computation), or help capture, systematize or analyze large amounts of data (see also citizen science). The term has become popular with businesses, authors, and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals. However, both the term and its underlying business models have attracted controversy and criticisms.’ (Wikipedia).

Media nowadays means also being interactive, participating online in all sorts of things, being up to date with everything and giving our opinions about everything that happens in this world. Marshall McLuhan was the first one who anticipated the participation of the crowd through technology . Nowadays there are a multitude of ways and opportunities to participate such as: TV shows, games, blogs, multiplayer online games, wikis, forums etc. All this things lead to crowd-sourcing, mashups, memes and so on.

By letting people to get together in an online community, in order to create and develop something that before was created by a certain company can be a mistake. This is the case of Wikipedia, web site which has hundreds of topics but which has also many mistakes. “Being able to collaborate and share is your key to create impact in Media Production”.

Searching on Youtube I’ve found quite a funny videoclip about crowdsourcing. Enjoy!

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About adinavlad

Optimist, friendly, communicative...you'll get to know me :)

Posted on February 7, 2011, in Creating Impact. Bookmark the permalink. Leave a comment.

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