Radio formats


– it is a universal medium so people can enjoy it from their homes, work and while driving

– it has no pictures

– it is scalable and can reach large or small areas economically

– is cheap, because you can deliver new material with minimal staff and equipment

– radio has the ability to use the listeners imagination

– use of humour it’s really important, and it has to be consistent and it has to change all the time

– regardless of the technology employed or the actual delivery medium, program content is still the most important aspect


– listeners cannot refer back to the ads to go over important points

– ads are an interruption to the entertainment

– radio is a background medium because listeners usually do something else while listening to it.

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Posted on November 1, 2011, in 262 MC - Formats Production. Bookmark the permalink. Leave a comment.

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